FACTOR BIKES – PRECISION. PERFORMANCE. PERFECTION.
Every Factor bike is born from a relentless pursuit of speed, innovation, and uncompromising quality. Engineered with cutting-edge technology and refined through collaboration with world-class athletes, Factor delivers a ride that’s not just fast, it is exhilarating. From the first pedal stroke, you’ll feel the difference—lightweight agility, aerodynamic mastery, and a connection to the road that inspires confidence. Factor isn’t just a bike. It’s your competitive advantage.
WHY WE LOVE FACTOR BIKES
Factor’s Fit-To-Order process matches our belief that fit is fundamental—because every rider is different and deserves a bike tailored to their body. With Factor, you and your fitter can customize key fit points at the time of order (crank length, seatpost setback, and cockpit sizing), so your new road, gravel, or tri bike feels right from the very first pedal stroke. And if you want the most personalized experience, Prisma Studio adds a fully custom finish to a bike that’s already tailored to you.
BUILD YOUR DREAM BIKE
Buying your new Factor bike is a major investment in your personal pursuit of performance. We and Factor recognize this, which is why every Factor bike is customizable to match your specific fit needs.
Step 1: Get In Touch
Simply click the button below, fill out your information and we will be in touch to answer any questions you have and schedule your Precision Frame Finder Fit.
Step 2: Precision Frame Finder Fit
We will help you get scheduled for a Precision Frame Finder Fit at any of these Conte’s locations:
Decatur, GA
Lexington, MA
Raleigh, NC
Arlington/Falls Church, VA
Richmond/Williamsburg, VA
Aspects such as crank length, seat post set back, saddle, stem length and bar width are fully customizable at the time of ordering.
Step 3: Order Your Dream Bike
With your sizing and fit component information in hand, we will work with you to order your new Factor. If you are interested in a truly unique build, we will guide you through the use of Factor's Prisma Studio to craft a fully custom painted bike that's truly one of a kind.
Step 4: Your New Bike Will Be Shipped To Your Door or Your Nearest Conte’s Location
After we knock out your Precision Frame Finder Fit we will get your Factor bike ordered! Turnaround time on these bikes is fairly quick, to be riding your new bike within two to six weeks.
FACTOR MODELS
One
Built for those who refuse to settle, the Factor ONE is the result of a single-minded obsession with speed. Factor combined cutting-edge aerodynamics with a progressive fit that supports your most aggressive, powerful riding position. Every millimeter is sculpted to slice through the wind, keeping you fast and sustainable when it matters most.
Ostro VAM
Aerodynamics where you need it. Lightweight where it matters. Fast everywhere. The Factor OSTRO VAM is for the rider who wants it all—the speed of a dedicated aero bike with the soul of a pure climber. It doesn't just bridge the gap between categories; it dominates them.
Monza
Fast, precise, and practical. The Monza is built for the rider who wants race-day performance without the trade-offs. It blends Factor’s aerodynamic speed and stiffness with the versatility you actually need for everyday rides. It’s a pure performance machine that just works in the real world.
SEE FACTOR BIKES IN THE WILD
We have Factor Bikes on display in select sizes in Lexington, MA; Falls Church, VA; and Williamsburg, VA Coming soon to our Wilson Blvd location in Arlington, VA; Virginia Beach, VA; and our Brennan Station store on Creedmore Rd in Raleigh